Vikram Limsay

Vikram
Limsay

Strategy advisor and essayist. Twenty-five years spent reading the forces that move India's economy: trade, geopolitics, industry, and the long game of building enterprises that last.

Portrait of Vikram Limsay
Vikram Limsay
Vikram LimsayFounder & Managing Partner · Helicon Consulting ·
On invitation of "Chattisgarh Chamber Of Commerce" The vibrancy of T2 India & smaller states is unmatched #ManagementConsulting #IndianEconomy #Strategy #Growth #Legacy
Vikram Limsay
Vikram LimsayFounder & Managing Partner · Helicon Consulting ·
When organizations slide shouldn't graphs like "consumer confidence index" be seen together with "leadership incompetence index"? I find it amusing that when things go south there is an entire ecosystem of research agencies, rating agencies, media, PR firms etc. who with alacrity deflect outcome on consumer sentiment, disruptions and the like away from the leader who then takes the proverbial guilt free golden bridge to move on to another role ! Shouldn't highly compensated and celebrated professional managers not have the ability to envision changes. If nowhere else then at least in core areas like consumer behavior? Because in some consumer sectors, as large legacy organizations go down to single digit growth and that too through shrinkflation and price hike there are regional players and entrepreneurial ventures that are showcasing contrarian growth ! Some even hockey stock like. Or do we agree that professional managers are comfortable only during organic growth and out of place in difficult times when inorganic strategies can be the only savior? If that be the case, is it then prudent for entrepreneurs to be operationally blind sided by handing over everything to a professional? Or is it that, foreseeing existential disruption is an entrepreneurial function and not managerial? Ultimately entrepreneurs are the ones who lose their shirt. Defense forces where many leaders borrow quotes to wax eloquent has tough calls on accountability. Try abandoning your men, machine or weapons. And you are liable to be court-martialed. #strategy #Indianeconomy #managementconsulting Helicon Consulting
Vikram Limsay
Vikram LimsayFounder & Managing Partner · Helicon Consulting ·
As I mentioned in my last post. This Flipkart advertisement manifests the problem in advertising industry & why we do not see pathbreaking advertising. Earlier, both the client and someone like a Piyush Pandey would have known the historical & reverential context of BBD in Kolkata & trashed the ad in the concept stage before even thinking of contextualizing it to something as trivial. Next is what Flipkart? A 26/11 Fire Sale or a Jallianwallah Bullet Proof Offer ? Meanwhile Binoy Babu, Badal Da & Dinesh Bhai would be squirming in excruciating disgust. The three were 22, 18 & 19 respectively when they attained martyrdom by the way.

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Vikram Limsay
Vikram Limsay@vikramlimsay · Reel

Lipstick effect - short treat economy - are entitled myths that need to be busted for the benefit of #genz #genalpha . Every generation began small and some how life happened. life always happens. Even earlier generations had low initial salaries. Even they thought how in the hell would they be able to buy and afford stuff . But they did not get into a psychological mess spending money on expensive starbucks coffee. They did not have the cusion of entitled branded words. They went on with their #jobs #careers #entrepreneurship and things happened. The big difference is earlier it was job first & package later now it is package first and job later. Ealier it was life first and lifestyle later now it is lifestyle first and life later. Thats puts all the pressure. Just get these equations right. And ignore the ecosystem.coming up with terms like lipstick effect erltc

Vikram Limsay
Vikram Limsay@vikramlimsay · Reel

Sports is big business .Great opprtunities for #jobs #careers #business #Enterprise #Enterpreneurship .. its a global $800 Billion business opportunity .. in india its growing .. IPL created by Lalit Modi is an indication but even other wise .. dont just do an MBA in sports management .. try to study the ecosystem around athelete event audience infratsructure

Vikram Limsay
Vikram Limsay@vikramlimsay · Reel