Vikram LimsayFounder & Managing Partner · Helicon Consulting
Before sustainability, circular economy & recycling became modern buzzwords ..
Us children at home were given one last chance before trashing a fused light bulb. To somehow connect the disjointed dangling tungsten filament ! If it had any hope, you managed sometimes. Bulbs life extended, family saved money & you earned a brownie point. Lesson learnt - frugality? Sustainability? Effort & reward? Happiness? .. All.
Or Parvati Bai. She came around every few months exchanging useless old clothes for shiny useful stainless steel utensils with Mom. A barter that left, albeit after some haggling, both parties happy. Mandatory end was a parting chai for Parvati bai. Lesson - Circular economy? Waste to Wealth? Win Win Negotiation? ... All
Strange are the ways of modern consumption economy. Propagate use & throw at individual level. Institutionalize the act of sustainability. Create scalable business model.
Circular economy in India is a $20 billion annual business. From solid waste to bio waste to metal scrap to waste .. there is a goldmine under that trash business. Some robust lsited companies too. And hugely profitable.
Don't trash the trash .. there is big money to be made down under ...
#Sustainability #circulareconomy #indianeconomy #strategy #beyondobvious #managementconsulting Helicon Consulting









